Alistair is SVP Chief Marketing and Communications Officer for McDonald’s UK business. He joined McDonald’s UK in 2007 as UK Marketing Director before being promoted to the UK Executive team in 2010 and going on to become Senior Vice President, Chief Marketing Officer at the beginning of 2014. In his role Alistair leads the Marketing, Food Development, Business Strategy and Insight, Digital and Corporate Communications functions. Alistair was named The Marketing Society’s Market Leader of the year in June 2016. Alistair is married and lives with his wife and daughter in Essex.