Christmas comes early to Ronald McDonald House Birmingham

Christmas comes early to Ronald McDonald House Birmingham

Photography caption: (L to R) Ronald McDonald House Charities’ Emma Rogers enjoys the festive fun with Levi Hooper at the Ronald McDonald House Birmingham Christmas party.

It was smiling faces all round for guests at the Christmas party for Ronald McDonald House Birmingham on Friday 19 December 2014 as donated toys were handed out to the children by Father Christmas.

The free ‘home away from home’ accommodation for families of children being treated at Birmingham Children’s Hospital hosted the party for families staying at the House to celebrate the festive season with an interactive nativity play and Christmas carols.

Children visiting Father Christmas at the House received presents that had been donated to the House from charity In Kind Direct, an organisation set up to re-distribute goods from companies to charities across the UK.

The donation was made possible thanks to Disney Store’s partnership with In Kind Direct for their annual Disney ‘Share the Magic’ campaign in which children were encouraged to write a letter to Father Christmas with a pledge that for every letter written a toy would be donated which resulted in a total of 10,000 toys distributed by In Kind Direct to hundreds of charities in the UK.

For more information about Ronald McDonald House Birmingham visit:

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For more pictures or further information please contact:

Francesca Seabourne: T. 020 7250 8287 M. 07944 190 674 E.

Notes to editors

1. Photography credit: Libby Aston

Ronald McDonald House Birmingham

1. Ronald McDonald House Birmingham is one of 14 Houses in the UK run by Ronald McDonald House Charities, an independent charity which provides free ‘home away from home’ accommodation at hospitals across the UK. It enables seriously ill children to have their families close by when they are undergoing treatment and allows them to maintain a degree of normal family life.

2. Ronald McDonald House Charities opened in 1989 and last year helped support over 7,000 families with children in hospital. The Charity, which this year celebrates 25 years of keeping families together, relies on the generosity of supporters and fundraisers, including McDonald’s customers, without whom it would be unable to continue its work.

In Kind Direct

1. In Kind Direct redistributes quality, usable products donated by some of the UK’s best known manufacturers and retailers to charities working in the UK and abroad.

2. Disney Store is one of In Kind Direct’s founding donors, first donating in 1997. Since then Disney Store has donated over £2.6 million worth of toys, clothing and accessories, which In Kind Direct has redistributed to charities across the UK.

3. The ‘Share the Magic’ campaign ran throughout November, and invited children and their families to write a Letter to Santa and post it into ‘Mickey’s magical post box’ either in-store or online. For every letter written a toy was donated to In Kind Direct. A total of 10,000 Disney soft toys have been delivered to hundreds of local children’s charities across the UK, bringing Christmas joy to thousands of children.

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